Strawberry sugar? It might look a little like the pink powered drink mixes at the bulk store or maybe even a bit like kool-aid. Oh gosh did I ever love kool-aid as a kid, like eat it by the spoonfuls or dip your fingers in it kind of love. I would sit in this enormous chair they had in the corner with kool-aid tin in hand and watch cartoons. My mom never bought the stuff, so I would only ever have it at my Grandma's house. I swear they had an unlimited supply and I'm pretty sure my aunt still buys it to this day although I think she's given up on the red drink and has now moved on to blue.
So yes, it does look a bit like kool-aid but is near nothing of the sort. This is just two ingredients here. Freeze dried strawberries and cane sugar to pretty much do with what ever you think best. Ice cream? Muffins? Or even on cereal? I think yes!
I saw a raspberry version of this in something of Donna Hay's which I can no longer find but I know it pretty much consisted of putting the dried strawberries in a food processor which turns it to powder then is mixed into the sugar. Easy peasy.